Mfa captures the spirit and competition of the Olympic Games by delivering gold medal strategy and coverage for clients around the world. With five Olympics under our belt and unprecedented success each and every time, it’s no wonder the staff gets a certain fire in their eyes every two years!
Over the past decade, we’ve executed major initiatives for Olympic Games from Salt Lake City, Athens, and Torino to Beijing and Vancouver. From going big in the halfpipe with Burton and introducing the world to BMX with GT Bikes, to organizing Disney’s “Swim with the Stars” with gold medalist Michael Phelps, we’ve played an active role in revealing high levels of talent while building brands to international audiences.
In 2010, we hit the road to Vancouver for our fifth Olympic games. After unveiling Target’s nine Olympic-themed billboards in Times Square, successfully launching Burton’s Team USA Olympic snowboarding uniform, and supporting our clients and their athletes on-site, Mfa orchestrated a national victory tour for Shaun White. Stops included Oprah; The Today Show; Larry King Live; The Tonight Show with Jay Leno; and The Colbert Report. In March 2010, the agency landed Shaun on the cover of Rolling Stone Magazine for the second time in four years.
The team is gearing up for involvement at Sochi in 2014 and is looking ahead to Rio 2016!
Our Olympic athletes and brand experience:
Shaun White / Hannah Teter / Kelly Clark / Ross Powers /
Michael Phelps / Ian Crocker / Lenny Krayzelburg /
Andrew Mackay / Shaune Frasier / Ted Ligety / Dow Travers /
Mike Day / Jill Kintner / Burton Snowboards / Target /
Disney / GT Bikes / Cayman Islands