A Look Back at Sochi 2014: Mfa’s Top 10 Olympic Moments

January 15th 2015

The Olympic hangover has set in at Mfa.  After months of planning and executing, the Winter Games are over and we are in recap mode. We had the opportunity to work with incredible brands, athletes and organizations from Target, Quiksilver and The United States Skiing and Snowboarding Association (USSA) to Danny Davis, Ted Ligety and Joss Christensen. We witnessed the world fall in love with the sports that we have spent years advocating for, and with the athletes that participate in freeskiing and slopestyle snowboarding. The work that was churned out of this office was beyond impressive and the entire team deserves a gold medal for PR.


Working at a fast pace and putting in long hours ( in multiple time zones, no less) can lead to some challenging moments, but also a lot of high fives, collaboration and good old fashioned fun.


Here are Mfa’s Top Ten Olympic Moments:


— Putting together the Mfa, “Can’t Torch This” video… in case you missed it: https://www.youtube.com/watch?v=xPqHsUGg_bM


— Sage Kotsenburg landing the first U.S. Gold Medal of the Games


— Watching live stream finals at 5am with half the office texting back and forth on the edge of their seats; working Russia and U.S. time zones and laughing uncontrollably from the lack of sleep


— Witnessing the first American Sweep in skiing history, at the first Olympic slopestyle contest in skiing history


— Seeing Shaun White handle defeat with grace and humility


— Danny Davis landing on the front page of The New York Times Sports section and on The Today Show (two different times) after placing 10th


— Watching Dunkin’s office babysitter, Gus Kensworthy, save puppies in Russia


— Executing a media victory tour in NYC for the American Sweep


— Attending Iouri Podladtchikov’s Gold Medal victory party in NYC


— Ted Ligety’s interview on Letterman (and being included as a Top Ten)

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