An Evening to Remember: The Hospitality Sales and Marketing Association International Adrian Awards
February 12th 2015
The Mfa team was recently in attendance at The Hospitality Sales and Marketing Association International Adrian Awards, honoring excellence in travel marketing. While a few members of the team attended the gala last year, this year was our first time accepting awards for various PR campaigns conducted on behalf of our travel and hospitality clients. We were so thrilled to be there to receive two Gold Awards and one Bronze Award for our work with The Colonial Williamsburg Foundation, and one Silver Award for our efforts surrounding the opening of New York restaurant Charlie Bird.
The event started with a cocktail reception where hospitality and tourism professionals mingled, discussing the latest trends in travel-related marketing and media. Guests could see the Gold Winner entries on iPads located throughout the room, including links to online, print and broadcast coverage. It was impressive to discover the strategy behind each campaign and how much impact on sales and revenue the resulting media coverage had.
The awards ceremony followed, recognizing the Top 25 Most Extraordinary Minds in Sales & Marketing – a group of leaders who have accomplished great strides for their brands and clients in the past year. Their work inspired travel professionals across the world to be more creative and deliver exceptional work, a truly aspiring feat!
The hosts then introduced the Platinum winners in Digital Marketing, Public Relations and Advertising. It was fascinating to see how other PR professionals built meaningful and creative campaigns around their clients’ initiatives. What a huge difference it makes to have earned media efforts support any sales and marketing programs!
On our way home, we discussed our key takeaways from the event, and couldn’t help feeling honored and proud to represent our clients at such an exceptional ceremony. The Adrian Awards were also a great opportunity to reflect on all the amazing work our team has achieved this past year. We are so fortunate to work with clients and professionals that share our passion for travel and hospitality!
By Amelie Bruzat