Mfa Plans Westin Hotels & Resorts Visual Identity Launch
March 14th 2016
Why: To unveil the Westin’s new visual identity, complete with a fresh combination of fonts, colors, brand photography, and design styles that reflect the brand’s active take on wellness.
What: A stunning media event! A design concept that incorporated lemon trees, cotton branches, succulent book planters, beaker vases, custom tableware and original chalk art brought Westin’s visual identity to life in the space. These elements tied in perfectly with the Rosemary’s aesthetic to create an immersive experience for media looking to learn more about the visual identity that shapes the Westin’s guest experience.
Where: Rosemary’s NYC, an Italian-inspired eatery in the West Village, played host for the breakfast event.
Who: Overall, 40 media from top business, travel, wellness and lifestyle publications attended the event, with media coverage still hitting.