Mfa Receives an HSMAI Platinum Award in Public Relations
February 17th 2016
Last night, the hospitality industry celebrated the marketing elite in New York City at the HSMAI Adrian Awards, honoring excellence in travel marketing. While we don’t typically seek out awards at Mfa, this one is meaningful to us as it allows us the opportunity to showcase the innovative and creative work we do on behalf of clients we love.
This year, we won several gold and silver awards for our work and for the second consecutive year, we walked away with a Platinum Award in Public Relations, for the opening of an exhibit at the Los Angeles Library Foundation called To Live & Dine in LA.
When people think of Los Angeles, they think of glitz, glamour and celebs; they don’t immediately think of culture or international flavor. The Library Foundation of Los Angeles wanted to change that, and created a free exhibit at the LA Public Library telling the eclectic, diverse and welcoming story of LA, rooted in culinary influences.
Mfa was brought on to develop a PR campaign to launch the exhibit, and landed on this story line: More than just Hollywood/Beverly Hills, LA is a city whose fabric is made up of history, issues of race, culture, emigration and food. People can experience this directly through “To Live and Dine in LA,” the library’s exhibit celebrating the changing role of food/restaurants in LA through 9,000 vintage menus.
Thank you to our esteemed colleagues at the Adrian Awards for recognizing our efforts, we are honored recipients!
By: Agatha Capacchione