To generate awareness of the Westin Denver International Airport prior to the November opening, Mfa secured a number of stories in top-tier travel and consumer outlets. Mfa’s work with the journalists ensured the pieces included more than just the opening – they also highlighted the property’s innovative architecture, upscale amenities and its importance in the growing trend of airport hotels. Additionally, their coverage featured the hallmark transit hub that will transport travelers directly to Denver’s thriving downtown.