It’s almost that time again, and we’re in a Rio state of mind!
February 25th 2016
Mfa has been involved, on many levels, with each Olympic Games since 2002, representing numerous Olympians, brands (both official sponsors and athlete affiliated) and partnering with USSA in a number of capacities. And with each one, the best part is witnessing the team’s enthusiasm be equally matched by the growth of our deep expertise and ability to maneuver the crowded landscape.
As excitement builds for the next Games and sights get set on Rio, we can’t help but think back to some of our favorite Mfa moments: having Jake Burton (founder of Burton Snowboards) teach Katie Couric and Natalie Morales how to snowboard on The Today Show, working with Disney’s Swim with the Stars campaign featuring Michael Phelps, launching BMX Race into the Olympics on behalf of GT Bikes, two Shaun White victory tours that had us crossing the country – and may have even included Oprah’s jet at one point – and, most recently, the victory tour for the Men’s American Sweep of the first ever Ski Slopestyle event at the Sochi Olympics.
We’re ready for you Rio!