Summer Vacation and the Millennial Audience: A Snapshot
June 5th 2015
With Memorial Day more than a week behind us, the travel industry has officially entered summer vacation season: the time of year when everyone in the industry strives to capture consumer attention to build visitation and occupancy.
So, what is really happening in the industry right now? It’s no surprise that Millennials are the hot topic.
Based on our deep expertise with the Millennial market (we’ve been creating campaigns targeting this audience for travel, sports, products and lifestyle brands well before the term Millennial was coined!), and some of the latest Millennial and travel industry research, we’ve put together a snapshot of the most important trends to think about for summer travel.
If you’re a tourism or hospitality brand, how can you engage and interest this critical audience leading into summer vacation season?
Listen, engage, and market wisely. And most importantly, make experiences. What can you create and provide that Millennials (and their families) can ONLY get by booking a vacation with you? As Millennial income continues to grow and young Millennials age, having Millennial ambassadors and authentic, bespoke experiences will truly be of utmost importance.
By Samantha Lacher, Director
Sam is Mfa’s Travel and Culinary Director. More than just a travel PR group, the team secures in-depth travel, spa and food & beverage coverage in top tier travel and culinary publications while also reaching targeted consumers through integrated earned, owned, paid and shared campaigns leveraging lifestyle, fitness, business, architecture and fashion journalists and influencers. Although technically a Millennial, Sam can’t imagine letting her son choose a family vacation locale. She is equally happy exploring a destination’s nature, culture and culinary offerings as she is lying on the beach with her nose in a novel.