Westin’s New Family Program is a Hit
January 1st 2016
Mfa conducted expansive outreach efforts and coordinated targeted media events, including a Virtual Design Immersion, New York media event and property media trip, to announce the launch of Westin’s revamped Family programming and Kids Club designs. Mfa’s efforts positioned Westin as a leader in the hospitality industry, as it ignited a trend in global family travel.